| YEAR OF THE TIGER USHERS IN NEW LOOK FOR SUN LIK BEER
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Leading Hong Kong-style lager Sun Lik Beer launched a new look font, bottle and website to coincide with Chinese New Year on February 14, ushering in an exciting year for the brand.
The Year of the Tiger sees draft Sun Lik dispensed from a striking new font. Bottles are now available in brown glass, rather than green, and the packaging for the 24x330ml case has been reworked, featuring a golden dragon on a background of black, red and white.
Sun Lik brand manager Oliver Scott said: "The brown glass means the gold label appears stronger, achieving much greater impact and standing out more from the supermarket shelf or in bars.
"In a sense, we are going back to our roots as the brown bottle mirrors the Original Hong Kong San Miguel Pale Pilsen stein bottle used in Hong Kong and the beer's birthplace in the Philippines."
Sun Lik Beer also continues to lead the way among Asian beers with its lively, colourful and informative website www.sunlikbeer.com. The new look site features a mouth-watering dim sum guide, Chinese heritage and regional cuisine, useful Chinese phrases and thrills and glamour with Sun Lik's powerboat racing teams.
Combined with the finest barley, hops and natural mineral water, a handful of rice infuses Sun Lik beer with a floral bitterness and long, dry finish that makes it the perfect accompaniment to Chinese and pan-Asian cuisine.
Brewed under licence in the UK by Shepherd Neame, Britain's oldest brewer, Sun Lik Beer is available to trade customers on draught in 30 litre (53 pints) and 50 litre (88 pints) kegs or in cases of 24 330ml bottles.
